Public companies like Autotrader, the largest car marketplace in the UK, use Audiences to send data to ad networks and email tools for hyper-personalization, faster experimentation, and increased customer conversion. With Hightouch Audiences, marketers can self-serve data for their campaigns. In the past few months, the company released their second product, Hightouch Audiences, which lets anyone define what data they need in their tools, regardless of whether they know SQL or not. This enables every business team-sales, marketing, support, success- to get real-time customer data in the software they use to talk to customers including CRM, email, and support platforms. The company intends to use the funds to expand their investment in product and engineering and further improve the core developer experience.Ĭo-founded by Josh Curl, Kashish Gupta, and Tejas Manohar, Hightouch provides a Reverse ETL platform, which syncs data from data warehouses to various SaaS tools. The round, which increased its total funding to $54.2m, was led by Iconiq Growth (early backers of Snowflake) with participation from Amplify, Bain, YC, and Afore, as well as angel investors Barr Moses (founder of Monte Carlo), Gene Lee (founder of Ramp), Maxime Beauchemin (the original creator of Airflow), and Alex Pall (The Chainsmokers). Hightouch, a San Francisco, CA-based Reverse ETL software company, raised $40m in Series B financing at a $450M valuation. Hightouch co-founders Josh Curl (left), Kashish Gupta (center), and Tejas Manohar (right)
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